7 Simple Steps to Improve Your Content Marketing Strategy

Sales and marketing company Drift, for example, hosts a monthly webinar series focused on removing sales roadblocks during the pandemic. It consists of three sessions, each with two different hosts. They cover buyer engagement strategies, winning over newly engaged employees, maintaining close rates across your sales team. Since we’ll be spending a lot of time nitpicking content marketing from all angles, we thought it was best to make sure we’re on the same page.
With the added ability to sync all your social media profiles across all the major platforms in one place, you’ll end up saving yourself alotof time. As a general rule, content is 65% created (involving a mix of internal staff or outsourced to agencies or freelancers/contributors), 25% curated, and 10% syndicated. Over 50% of marketers that curate content say it has increased their brand visibility, thought leadership, SEO, web traffic, and buyer engagement. Interestingly, according to the 2017 SOCE report, marketers usually overestimate what they need to pay for content marketing.
Infographics primarily rely on graphs, charts, icons, images, other visual elements, and some text to convey information that aids comprehension. They can be used to draw comparisons, provide an overview, show trends, explain processes and workflows, etc. Tons of great, insightful speakers giving actionable tips and highlighting great content marketing hacks. CMC is worth every minute and investment of time and attention. Start planning for next year’s early; you’ll be submerged into a pool of networking, priceless business growth ideas and exceptional mentoring.
Every day, thousands of companies rely on Upland to get their jobs done simply and effectively. A B2C company like TailBlazers might know that their target demographic is millennial dog owners who like to spend time outdoors. Their content, therefore, should generally appeal to anyone who shares these characteristics. The first, a company that designs hiking gear for pets (we’ll call them TailBlazers), is B2C, meaning they sell items directly to individual consumers. The second, a company that sells human resources software (let’s name them HeRo Technologies) to large, international companies, is business-to-business, or B2B.
Videos can also be the perfect medium to show a step-by-step process of how to use one of your products, as even after a purchase, customers will still have questions on how to best use it. It could also be a worthwhile investment to make video content on how to fix common problems that customers face early on with your products or services. One of the best-known content marketing types is the humble blog.
Per McKinsey, nearly 80% of consumers said personalized content was a key factor in their decision to purchase or repurchase from a brand. Currently, content marketers measure success by looking at traffic, search rankings and leads. Content marketers are increasingly focused on other measures like engagement, conversion rates and ROI. About 91% of companies said they achieved some level of success with content marketing in 2021, according to Semrush’s 2022 State of Content Marketing Report. Most respondents said they planned to increase content budgets and hire more content talent in 2022.
Even if the content itself is great, bad formatting can frustrate and alienate your audience. Content that’s poorly edited and full of mistakes will seem less credible to your audience. Go over your content and make sure that it’s coherent, well-sourced, accurate, and free of grammatical and spelling errors. Choosing the best length for your content depends on a lot of factors.